52 FEBRUARY 2019 By Angela Copeland Have you ever wondered how your website is doing in the SERPs? What about your PPC? Are you getting a good CPA? What about the CPM? Are you tracking all of your KPIs? Was the last paragraph obnoxious or what? There’s a good chance I almost lost you when you saw it. You may have immediately wanted to stop reading this. In the corporate world, I’ve spent many years as a digital marketer. I’ve led teams and projects centered on acquiring new customers online. And these acronyms are part of the jargon that digital marketers use every day. They stand for search engine results pages, pay per click, cost per acquisition, cost per thousand, and key performance indicators. Who would have guessed? Sometimes, acronyms can be a necessary and useful way to communicate. Other times, they are a total waste of space, and frankly, rude to the person you’re speaking to. I’m sure you can relate. Who hasn’t felt talked down to by someone throwing out industry jargon as if it’s another language? It can feel like the person has something to prove. If you can communicate your message to someone simply and without using jargon, do it. Only use industry-specific jargon and acronyms when there’s not another way. This is especially true when you’re talking with colleagues or clients who work in another department, another industry, or another company. And it’s also true when you’re interviewing. Nothing turns off a hiring manager (or a candidate) faster than throwing a bunch of letters at them. Talk to others in a respectful way. Speak to them in a manner that shows that you believe you’re on the same level with them. Assume they will understand the concepts, but don’t assume they’ve been studying from the same dictionary. I’ve never received a higher compliment than when I worked with franchise owners. After giving a presentation to a few hundred owners on the topic of digital marketing, one owner approached me. He said that nobody else had ever spoken to him about the internet in a way that he understood so clearly. He appreciated me taking the time to speak using plain language, but with an important message. This idea has never left me. Setting aside the jargon allowed the real message to come through. The important message. The meat. It allowed me to speak with people who are intelligent business owners, but not digital marketers by trade, about important things that would impact their business. And plain language allowed me to do it in a way that anyone could understand. The next time you give a presentation, go on a job interview, or sit in a meeting, look for the most straight forward way to explain your point. Your message will get through to everyone, no matter what level or background. Best of all, you will gain respect and understanding. — Angela Copeland, a career expert and founder of Copeland Coaching, can be reached at copelandcoaching.com. Keep your jargon to yourself CAREER ADVICE If you can communicate your message to someone simply and without using jargon, do it.” Contact Roni@Arcadianews.com today to find out how you can save up to 46% on your ad investment! Reach 50,000 potential patients or clients... The Arcadia News Health & Wellness Guide is the perfect way to promote your practice or business to the affluent, educated and health-minded readers of the Arcadia News . A Directory of local providers MARCH 2019 DEADLINE: FRIDAY 2/16 A Directory of local providers 30th Street & Indian School Road 602.957.8402 Lindstrom Family Auto Wash Your Neighborhood Car Wash Visit us at LindstromAutoWash.com for the “Deal of the Month!” Not valid with any other offers. Must present coupon. Expires 2/28/19. Not valid with any other offers. Must present coupon. 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53 FEBRUARY 2019 By Elaina Verhoff The mummies have arrived. If you’ve been by the Arizona Science Center recently, you’ve seen the massive banners on the side of the building trumpeting Mummies of the World: The Exhibition , which opens February 10. This is no small exhibition. It is the largest collection of mummies and related artifacts ever assembled and features 40 real human and animal mummies and 85 rare artifacts from across the globe. This exhibition, which arrived in Phoenix after touring Europe, may not be what most visitors expect. The humans featured in this exhibition aren’t just the Egyptian mummies most picture when they hear the term “mummies.” These mummies hail from every region of the world including Europe, South America and Ancient Egypt. The exhibit is designed to reveal stories of many ancient people from past cultures and civilizations. So, what exactly is a mummy? A body that has undergone mummification has its soft tissues, including skin, muscle, internal organs, hair and nails preserved. Typically, these soft tissues decay soon after death, however mummies around the globe have been preserved both by intentional cultural practices as well as climate conditions. Each mummy in this exhibition has its own story to tell. The Vac Mummies, believed to have died from tuberculosis, were discovered during repair work of a small Hungarian church in 1994. Imagine being the bricklayer who showed up to work, only to discover 265 mummies whose bodies and garments were prevented from rotting by exceptionally dry air for over a century. Baron Von Holz, a German nobleman, was found tucked away in the family crypt of a 14th century castle wearing his best leather boots after dying in the castle while seeking refuge from the Thirty Years’ War. There will be an authentic replication of the 2,800-year-old Egyptian mummification process, performed on a man in 1994 using the same tools and methods as described on ancient Egyptian papyrus. The exhibition will also feature Egyptian priest mummies and Egyptian animal mummies including a cat, falcon, fish, dog and baby crocodile. Many of these animal mummies were deliberately preserved to accompany royals for eternity. These aren’t your typical Hollywood mummies, so don’t be scared – their wrappings will stay on! For more: azscience.org. Witness the largest collection of mummies ever assembled By Jennifer Marshall We officially welcome the first day of spring on Wednesday, March 20, 2019, but it’s never too early to think “spring.” The Scottsdale Unified School District and Arcadia’s award-winning schools already have some fun plans and activities posted online for the upcoming spring semester. The following list of events were taken directly from the calendar pages of our local schools including Ingleside Middle, Arcadia High, Echo Canyon, Hopi Elementary and Tavan Elementary. All of these schools’ calendars can be accessed from their individual pages on the Scottsdale Unified School District’s webpage: www.susd.org/index.php. ARCADIA HIGH SCHOOL 2/1/2019 TWIRP Assembly Time: 9:29 a.m. - 10:16 a.m. 2/2/2019 TWIRP Dance - (Sadie Hawkins/the girls ask the boys) Time: 7 p.m. - 10 p.m. 3/22/2019 Prom Fashion Show Time: 9:30 a.m. - 10:30 a.m. Location: Auditorium 3/26/2019 Blood Drive Time: 8 a.m. - 2 p.m. Location: Library 3/28/2019 Agora Fine Arts Festival Time: 5 p.m. - 7 p.m. Location: Amphitheater 4/17/2019 National Signing Day Time: 11:47 a.m. - 12:20 p.m. Location: In front of cafe 4/28/2019 Spring College Fair Time: Noon - 2 p.m. Location: ASU, in the Memorial Union 5/2/2019-5/4/2019 Dance Performance Time: 7 p.m. - 9:30 p.m. HOPI ELEMENTARY 2/6/2019 Dedication Ceremony Time: 5 p.m. - 6:30 p.m. 3/28/2019 Agora Fine Arts Festival Time: 5 p.m. - 7 p.m. Location: Amphitheater TAVAN ELEMENTARY 2/9/2019 Sweetheart Dance Time: 6 p.m. - 8 p.m. 3/5/2019 Kindergarten Round Up Time: 6 p.m. - 7 p.m. Location: Media Center 3/8/2019 Dr. Seuss Green Eggs and Ham 1st and 2nd Grades 3/28/2019 Agora Fine Arts Festival Time: 5 p.m. - 7 p.m. Location: Amphitheater 4/23/2019 Kindergarten Parent University - Getting Ready for 1st Grade Time: 5:30 p.m. - 6:30 p.m. INGLESIDE MIDDLE SCHOOL 2/5/2019 Band Concert Time: 6:30 p.m. - 8 p.m. Location: Cafeteria 3/28/2019 Agora Fine Arts Festival Time: 5 p.m. - 7 p.m. Location: Arcadia High School Amphitheater 5/9/2019 Strings Performances Time: 6:30 p.m. - 7:30 p.m. Location: Cafeteria 5/29/2019 YEP 8th Grade Party Time: 6 p.m. - 7 p.m. Location: Cafe ECHO CANYON SCHOOL 3/5/2019 Kindergarten Round Up Time: 8 a.m. - 9 a.m. 3/28/2019 Agora Fine Arts Festival Time: 5 p.m. - 7 p.m. Location: Amphitheater Check the schools’ calendars often to see what other events have been added. Upcoming school activities Although many people picture Egyptian mummies when thinking of this ancient burial process, Mummies of the World: The Exhibition brings visitors face-to-face with mummies from several corners of the world, including Europe and South America. Mummies of the World: The Exhibition opens February 10. PHOTOS COURTESY OF THE ARIZONA SCIENCE CENTER