Page 50 March 2014 By Christina Surrano Do you ever sit in a classroom, listen to instruction and wonder, why do I have to learn this? I do. As a kid, I felt like what I was learning in school was mostly irrelevant and arbitrary (not in those words, of course), and I imagine that at some point, every student has experienced those same feelings. So in mid-February, when I looked around the IDS Technology Marketing conference room’s long granite table, surrounded by thirteen big, leather-upholstered chairs, all                     Tavan Elementary School, I thought, well this is certainly different. These students participated in an internship program designed by IDS to introduce them to real-world behind- the-scenes activities. IDS is working in cooperation with the UnitED program which partners businesses with schools under the Arizona Educational Foundation. This year, students will spend four afternoons at the    The day I attended, students learned about the different positions in the company and what each of those team members contributes. Following great instruction about marketing analysis, they were broken into teams and encouraged to use their unique skills and knowledge to come up with a sales and marketing plan for their product. After presenting their plans, they were asked questions that helped them identify what their contributions were and the role they played on the team. Each and every student seemed to be not only excited and grateful to be there, but one hundred percent attentive. According to Dr. Benjamin Roat, Vice Principal at Tavan, the number of participants (14) was determined by the number of seats on the bus they are able to borrow for transportation. All students in good academic and behavioral standing are eligible for the program, but are chosen by teachers, based on the savvy and forte they exhibit,         participating business. They must also maintain their scholarly standing in order to continue to participate. The students were impressive not only with their talent, but with their seriousness about school and their goals. When asked about his favorite computer           designer, Ashton Frias listed educational types rather than some of the most popular recreational games most kids are now playing. Questions for the students regarding what they wanted to be when they grew up, were answered with marine biologist, teacher and lawyer. Arcadia residents and expectant parents of twins, Scott and Rachel Salkin, co-own and operate IDS Technology Marketing. When asked what inspired their involvement in the program. Scott Salkin’s reply was earnest and sobering. Scott believes that successful businesses have a responsibility to invest back in their communities, so once IDS became Fourteen Tavan Elementary School students participated in a technology internshipo with IDS Technology Marketing.                !   "#" $ POP Preschool Summer Camp Weekly programs in June and July • See Summer Camp Guide for more details 9:00 a.m. & 10:30 a.m. Children’s Ministry @ 9:00 a.m. Join us for a Special Concert March 16 @ 6 p.m. The Children’s Choir from Uganda and Kenya will melt your heart! W o rshi pW ith U s T h i s S p r i n g ! Register Now! In Christ We Grow That Others May Know Sunday Worship 8:00 & 10:45 A.M. –Traditional 8:30 & 10:30 A.M. –Contemporary 12:30 P.M. –Spanish Service Wednesday Worship 7:00 P.M. Saturday Worship 5:00 P.M. Saturday Youth-Led Worship 6:00 P.M. Sunday School / Bible Classes 9:40 A.M. (Nursery Care At All A.M. Sunday Services) 3901 E. Indian School Rd., Phoenix (602) 955-4830 visit our website www.cclphoenix.org e-mail us at christchurch@cclphoenix.org Christ Church Special Services During Lent Lutheran CHRIST LUTHERAN SCHOOL PRESCHOOL - GRADE 8 (602) 957-7010 Ash Wednesday, March 5 11 AM and 7 PM Every Wednesday, beginning March 12 11 AM and 7 PM Continued on page 51         o come up with a sales           

Page 51 March 2014 d t THREE I.S.A. CERTIFIED ARBORISTS ON STAFF & CREWS Fully Insured / Licensed / Bonded Contractor - ROC # 251150 Serving the Valley for over 25 years! 480.820.3939 Citrus Specialist Aerial Lift Technical Support by our Research Laboratories Cabling & Bracing Olive Fruit Production Professional Pruning Prescription Fertilization Insect & Disease Management Hazard Tree Evaluations & Removals FREE soil test with contract of services Life Insurance. Retirement. Investments. SMRU496908(Exp.01/11/2015) © 2013 New York Life Insurance Company, 51 Madison Avenue, New York, NY 10010 Together let’s start planning for your family’s future. Carrie L. Hall, CLU ® , CFP ® Chad Tucker Agents New York Life Insurance Company 6710 N. Scottsdale Road STE 160 Scottsdale, AZ 85253 (480) 840- 2039 ctucker@challandassociates.com www.challandassociates.com Registered Representative offering investments through NYLIFE Securities LLC (Member FINRA/SIPC), A Licensed Insurance Agency. # 82 Keep your eye on what matters most.           involved in local business and community organizations. Salkin said that he hears complaints from other professionals about Phoenix lacking talent. He points out that if we can’t elevate our level of local talent, that costs us economically, so if you plan on making this your home, it’s wise to invest in it. Championing our future creative tech job candidates, Scott said, just makes good business sense. Of course it makes good business sense, but it’s also very clear that behind the Learning Continued from page 49 Students Continued from page 50 sensible reasoning, the pleasure enjoyed by Salkins and the team members that afternoon can only come from doing something from the heart. Salkins shared that since the company’s involvement in the community began, “everything shifted.” IDS Technology Marketing is a thriving business and some of the tangible vibrant energy running through the building is obviously powered by their feelings of connectedness to their community and working with the students. If you are a business leader interested in seeing what you can do for your schools, check out azedfoundation.org for information on how to participate. get by in a classroom until they hit a wall.” According to Stein, the earlier a child is diagnosed with dyslexia the better, although she admits catching it early is rare. Once diagnosed, resources, such as those offered by The Dyslexia Connection, can help children with the disability learn the skills to be successful and to overcome some of the struggles that come with being dyslexic and learning to read, write and spell. “Treating dyslexia is not like treating a medical issue,” Stein said. “Dyslexia never goes away. You cannot outgrow it. The best treatment is intense, one-on-one tutoring, where we have our own goals and are able to take more time on areas that are challenging to the student.” Stein is currently working with 10 children in the Phoenix area. Her services are mobile, as she conducts tutoring in libraries, schools and even students’ homes. Lariana Forsythe’s son Reed was diagnosed with dyslexia in pre-school. “After his teacher expressed concerns, a friend referred me to someone to get him tested,” Forsythe said. “After being diagnosed, Whitney just sort of landed in our lap.” After working with Stein over the last several months, Reed is now reading three- letter words and is on track with his peers in his kindergarten class.           Forsythe understands the dyslexia road is            that tutoring will get her son up and over those hurdles. “People think it’s all negative,” Forsythe said. “It’s not. It’s different strengths and weaknesses. He can be stronger for it if we approach it the right way.” Working with The Dyslexia Connection has been life changing for her, as it’s helped her navigate the disability. “I feel more positive about my child’s future now that I know how to orchestrate it,” she said. For more information, visit http://www. dyslexiaconnection.com.