10 OCTOBER 2026 By Rachael Bouley Two Arcadia moms are helping businesses thrive with the Enneagram, a personality and self-awareness tool that sorts human behavior into nine interconnected types based on key motivators. Lindsay Bailey and Joey Roether both spent several years as leadership consultants for a boutique firm before teaming up to create their own business, Rooted Cultures. “We’re passionate about developing self-aware leaders and believe that how we lead starts with how well we understand ourselves,” Bailey said. “When leaders become more self- aware, they can lead with greater intention and create healthier cultures.” Their combined backgrounds in social work, sales, leadership, and entrepreneurship gave them a strong foundation for launching Rooted Cultures. After working with small businesses and Fortune 500 companies, they found that no matter the size, the challenges are often the same. “Leaders can feel stuck because they’re trying to lead their teams without first understanding what’s driving their own behavior,” Roether said. “That’s where we’ve seen our work make a real difference.” The duo was introduced to the Enneagram through their own journeys of growth and development. After experiencing how transformative this tool was for understanding themselves, they saw the potential of using the Enneagram in business, particularly in leadership and team dynamics. “Unlike tools that focus mainly on behavior, the Enneagram helps people understand what motivates them and why they do what they do,” Roether said. “It highlights strengths, challenges, and opportunities for growth, often revealing parts of ourselves we haven’t fully understood before.” The Culture Coaches and Certified Enneagram Practitioners believe it’s one of the most powerful leadership tools, providing personal and professional insights that lead to clarity and self-awareness. As mothers raising teenagers with very different personalities at Arcadia High and Veritas Prep, the pair said they can’t imagine not having this tool to help better understand their loved ones. This business lets them spread the word and share the Enneagram’s benefits to help others see how they show up at work and at home. “We hope people discover the Enneagram and realize that it’s so much more than a personality test,” Bailey said. “We see it as a powerful tool for understanding any relationship, and we use it in our own marriages, parenting, and professional lives.” They believe that creating and maintaining healthy relationships is a skill that can develop over time. “The Enneagram can help you understand what motivates your child just as much as it can help you understand a coworker,” Roether added. Bailey and Roether work with businesses, university faculty and students at ASU, and travel nationwide to lead workshops. “The most rewarding part of our work is watching people connect the dots and become more aware of who they are and how they show up,” Bailey said. “We get so much joy from walking alongside leaders who may start frustrated with their team members and then begin to understand and appreciate their differences.” Bailey and Roether’s shared goal is to help more leaders and organizations by improving how people work and relate to each other. As they grow Rooted Cultures through individual coaching, development, team workshops, and organizational experiences, they look forward to helping others understand how to achieve real, lasting change with the Enneagram as a starting point. rootedcultures.com Personality is their business By Robin Sewell Sixty-seven years ago, Peggy Goldwater began a Phoenix tradition rooted in the belief that women working together could save lives. Today, Denise Voss leads the 100-woman Phoenix Heart Ball committee in carrying that work forward. “How can we continue to evolve? How can we reach more people, create greater impact and make this mission relevant to the next generation?” Voss asked. Those questions have shaped her year as chairwoman. For Voss, honoring an established legacy means building on it, taking the committee’s work further into the community and giving more people the knowledge and confidence to take charge of their health. Voss joined the Phoenix Heart Ball Committee nearly a decade ago and served in several leadership roles before becoming chairwoman. She now oversees 23 committees responsible for fundraising, community initiatives, education, advocacy and outreach. The position demands the organization and judgment of a chief executive, but her approach begins with trust. “Leadership isn’t about doing everything yourself,” she said. “It is about surrounding yourself with talented people, giving them the opportunity to use their strengths and creating an environment where everyone understands that their contribution matters.” The women she leads bring different experiences and perspectives to the work. They also bring full lives, families, careers and businesses yet continue to share their time and relationships with the cause. “When women come together around a shared purpose, there is very little they cannot accomplish,” Voss said. Her theme for the 67th year, “Transformative Hearts: Innovate. Educate. Empower,” defines what she wants that shared purpose to achieve. “Innovate is about advancing lifesaving science, technology and research,” she said. “Educate is about giving people the knowledge to understand their risks, recognize warning signs and know how to respond in an emergency. And empower is about giving people the tools and confidence to take action for themselves, their families and their communities.” The committee’s impact can be measured in programs already at work across Arizona. The American Heart Association partners with local health organizations to improve screening, education and care for more than 25,000 people each month. It currently supports six active research grants in Arizona and has invested more than $47 million in research across the state. Its reach also extends to the conditions that shape health. The organization helped secure $2 million for Double Up Food Bucks, giving more families access to Arizona-grown fruits and vegetables. CPR education is particularly meaningful to Voss. Her family has helped fund training kits for Arizona schools, and last year nearly 75,000 people learned CPR through training centers and community events. “When we teach young people CPR, we aren’t simply teaching a skill, we are creating potential lifesavers,” she said. “Those students take that knowledge into their homes and communities, and they may someday be standing beside a parent, grandparent, teammate or stranger when every second matters.” The return on that education may not be known for years. It may come on an otherwise ordinary day, when a heart stops and a former student has the courage to step forward. Heart disease is the leading cause of death for women in the United States, giving the committee’s all-female leadership special urgency. Voss wants women to understand that it is not only a man’s disease and not something that happens only to someone else. “We are often so busy taking care of everyone around us that our own health moves to the bottom of the list,” she said. “Knowing your blood pressure, cholesterol, blood sugar and family history and understanding what those numbers mean can lead to conversations and changes that may ultimately save your life.” After nearly a decade with the committee, Voss has learned to see the individual lives behind its work. Heart disease may begin with one person, but its effects reach husbands, fathers, siblings, children and friends. “I have heard personal stories from people whose lives have been forever changed by heart disease or stroke,” she said. “Behind every statistic is a person, a family and people who love them. That perspective changes the way you look at the work.” It has also changed the way she defines success. Her legacy, she said, will not be one evening, a fundraising total or even her year as chairwoman. “If someone learned their numbers because of something they heard from us, learned CPR, scheduled a doctor’s appointment, recognized a warning sign or encouraged someone they love to take better care of their heart, then this year will have accomplished something meaningful,” Voss said. “Most of all, I hope we leave the Phoenix Heart Ball stronger for the women who will lead it next.” phoenixheartball.org A legacy that’s still growing Lindsay Bailey Joey Roether “Transformative Hearts: Innovate. Educate. Empower.” is this year’s theme. PHOTO COURTESY OF ROBIN SEWELL

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