46 FEBRUARY 2024 BECOME AN INSIDER and get the latest news! Free e-newsletter SNAP HERE arcadianews.com/newsletters or visit By Ann Stone Tony James is a true lover of fashion – a passion that grew from thrift store visits with his family during childhood. Tony pursued a degree in fashion education after taking high school merchandising classes with a teacher who “constantly encouraged and praised” his creations – creations that eventually won him “Emerging Designer of the Year for 2024” at Phoenix Fashion Week. Throne of Grace, Tony’s clothing company, stemmed from him noticing that clothing worn by those in his community did not align with young individuals’ aesthetic and style preferences. “This misalignment sparked an idea to use fashion to promote faith and share the message of God’s love and grace,” Tony said. “I believe it can be a powerful tool to connect with others. By designing clothing that resonates with young people and reflects a unique style, I hope to foster an inclusive and welcoming environment within the faith community.” Once he decided to start a clothing line, Tony needed help selecting a name for the company. One scripture – Hebrews 4:16 – was something he referred to for comfort. The scripture says: Let us then approach God’s throne of grace with confidence so that we may receive mercy and find grace to help us in our time of need. The words “throne of grace” stood out to him like never before. Tony realized that was the answer he had been seeking. “I wanted something that sounded cool, fostered a sense of community, and aligned with my mission,” he said. Throne of Grace debuted in January 2019. The clothing line boasts a “contemporary twist” and focuses on streetwear: t-shirts, sweatshirts, sweaters and hats. “Throne of Grace is a brand that creates ‘Unapologetic Streetwear for Faith Driven Visionaries,’” Tony said. “The garments reflect the latest fashion trends while embodying strong beliefs and capturing the essence of street culture, with crossover appeal and versatility.” The annual Phoenix Fashion Week event showcases the Southwest’s most prominent designers. After winning, Tony’s family “eagerly rushed” to congratulate him. “I’m so thankful for the heartfelt conversations, tears of joy, laughter and countless hugs. My family and faith community played a significant role in this victory because of their support and encouragement,” Tony said. “The win was a testament to the power of God, the love of my family, and the strength of the Throne of Grace community.” Fashion may also be in the family’s DNA, as Tony’s children, Jeovanni and Christabel – who he said are his biggest inspiration – also have a knack for it and play a role in his business. Jeovanni serves as Tony’s creative director, providing valuable insights on whether the designs resonate with the Gen Z audience. Tony describes Christabel as “a creative force to be reckoned with.” “In addition to having a passion for design, she constantly creates beautiful and innovative pieces. Christabel challenges my creative boundaries,” Tony said. Throne of Grace is expanding into the wholesale market this year by partnering with Valley retailers. 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