42 AUGUST 2021 Page 31 Experienced runner or just getting into it, Phoenix Fit prepares people to participate in marathons and half marathons, including support during training. Page 21 This counselor studies her patients for clues and then helps them to stop scratching. Or to not miss the litter box. Owners of difficult kitties are pleased to get some help. Page 47 A teacher from Arcadia is heading to Mexico as a Fulbright Classroom Teacher Exchange award winner, one of just 60 teachers selected nationwide. ARCADIADAILY.COM August 2011 Vol. 19 No. 5 AWARD WINNING NEIGHBORHOOD NEWS SINCE 1993 TIME FOR ANOTHER RUN Returning quarterback Cole Richardson and the Arcadia Titans move into a new division and face a schedule that includes a defending state champion. Season preview in Sports, page 56 . ARCADIANEWSARCHIVES.COM I n the last few weeks, countless news stories have popped up about the “Great Resignation.” Millions of American workers are quitting their jobs. They are re-evaluating what’s important in their lives after a year of working from home, spending more time with their families and gaining a new perspective on work-life balance. So, what does this mass exodus from the workforce mean in terms of people’s careers? If you’ve found yourself unhappy with your current work situation, the good news is that this is a great time to look for something new. Companies are being more flexible than ever before. This means that there may be more job options available to you than in the past couple of years. And, you likely now have options beyond your local area. That said, don’t assume that the way things are today is the way they’ll be tomorrow. For example, the apartment rental market one year ago was terrific. If you wanted to rent a new apartment, you could find a deal in a great place. People were leaving cities in droves. However, in the last few months, the entire situation has changed. People are moving back into cities. And finding an apartment has become much more complicated and more expensive. The market may be great for job seekers today, but that may no longer be the case in a few months. If you aren’t happy at your current job, now is the time to look. But also, don’t take your current job for granted. Keep putting in the same effort today that you put in every other day. Don’t assume a new profession is waiting around the corner. Looking for work takes time. You may need this job. And, even if you find a new one, you’ll eventually need references from your current job. Do your best, and doors will open. Nurture your current job, and you’ll be able to wait until another comes along. The last thing you want is to run from one bad situation to another or find yourself stuck in a hostile environment. In other words, don’t resign today. Keep steady until you find something new. Navigating job resignations Career Corner Career expert and founder of Copeland Coaching. copelandcoaching.com BY ANGELA COPELAND Returning quarterback Cole Richardson and the Arcadia Titans move into a new division and face a schedule that includes a defending state champion.

43 AUGUST 2021 By Mallory Gleich Local marketing experts Melissa DiGianfilippo and Alexis Krisay have launched a new podcast called Will it Stick? , a show that explores the history of marketing campaigns that have succeeded and failed over the years. “We look at big brands, small brands, and we evaluate PR and marketing stunts and ad campaigns and dive into how they came up with the idea, how did they execute it and of course, did it work and will it stick,” Krisay said. Will it Stick focuses on storytelling, with each host doing their research and bouncing ideas and information off of each other. They use reputable sources and news sites so they can cover the consumer and the business angles. The duo said they are fascinated with brands that find loopholes and shock the public with their publicity. “The brands that try and fail but get up and try again is equally intriguing. We also use it for our creative inspiration, and we hope others do too,” DiGianfilippo said. The podcast has covered topics like the Taco Bell Liberty Bell and Lucky Strike’s campaign for women smokers. Krisay said that the Lucky Strike campaign is the craziest one she’s learned about as of now. “It’s so far back in history, and it’s insane how a PR person transformed an entire era,” she said. “Women were never allowed to smoke, so they did a PR stunt and had women modeling down 5th Avenue, all smoking, and that was the first time people saw women smoking in public. It was crazy.” DiGianfilippo said that the LifeLock campaign, where the founder put his social security number out into the world and invited people to hack his identity, is the most shocking idea she’s heard of yet. “It failed miserably, and someone stole his identity. That episode was crazy fun to cover. The cool thing is that the company still survived and thrived,” she said. Both women have been in the PR and marketing industry for around 17 years. Krisay worked as the director of marketing for a real estate and leasing company, and DiGianfilippo worked at a Valley marketing agency. The two joined forces in 2008 to start their own brand marketing and PR company called Serendipit Consulting. “Melissa and I knew each other through the marketing world, and we each valued each other’s work ethic before even really being friends,” Krisay said. “We found ourselves in unique situations and wanted freedom and flexibility – so we started a company that was the two of us and took on clients, and today we’re much bigger and feel very fortunate.” The duo said that the ultimate goal with the podcast is to take their work to the next level and share it with the world. “We intend to have fun and build a community of people who love to listen to these stories and be inspired by them,” DiGianfilippo said. Some future episodes will be about PETA, Burger King and the airline industry in the 60s. The episodes air every Wednesday anywhere podcasts are available. willitstickpodcast.com New podcast explores the history of ‘crazy’ campaigns Alexis Krisay and Melissa DiGianfilippo celebrated the kick-off of their podcast in February 2021. PHOTO COURTESY OF LISA SASS CREATE THE BATHROOM OF YOUR DREAMS *Includes product and labor; bathtub, shower or walk-in tub and wall surround. This promotion cannot be combined with any other offer. Other restrictions may apply. This offer expires Sept 30, 2021. Each dealership is independently owned and operated. **Third party financing is available for those customers who qualify. See your dealer for details. ©2021 BCI Acrylic Inc. CALL NOW 900+ Authorized Dealers Across North America Factory-Trained & Certified Installers Limited Lifetime Warranty Made in the U.S.A. IN AS LITTLE AS JUST ONE DAY OFFER EXPIRES 9.30.2021 NO PAYMENTS & NO INTEREST FOR 18 MONTHS ** 855-970-2349 Shower & Wall System Bathtub & Wall System Tub-Shower Combo $500 OFF * OR FOR Military & Senior Discounts Available Lovester by Lorenzo Stirk • acrylic on canvas • 30” X 40” X 1.5” • $750 (painting cropped to fit ad space) 480.946.5076 4130 n marshall way • scottsdale art one gallery | foundation Representing students and local artists of Arizona since 1993 artonegalleryinc.com