REPRESENTED BUYER 9 0 9 E COCHISE DR | PATIO HOME AT TAPATIO COVE! 3745 E BE THANY HOME ROAD, PAR ADISE VALLE Y | $2,525,000 PENDING eawhitwell@gmail.com www.fengshuibyemily.com www.EmilyWhitwell.com Laryn@LarynCallaway.com www.PropertyResultsAZ.com 22 JULY 2020 By Ray Artigue Once upon a time, a young lad named Park, along with five brothers, a sister and their parents, grew up in the “Happy H” in Woodinville, Washington. Over time, Park grew tired of the gloom and rain of the Pacific Northwest and decided to move to Phoenix in 1985. The story of Park Howell’s beginning is fitting, for he is all about storytelling. Howell makes his living teaching people how to tell their stories. More specifically, he works with companies and organizations through his consulting practice, Business of Story. “After 30 years in the advertising business, owning and operating my agency right here in Arcadia, I realized that there was a better way to present commercial messages,” Howell said. “It’s not about facts and figures; it’s about crafting a gripping brand narrative that customers can’t resist.” Creating the perfect story is easier said than done, which is why Howell created his patented Story Cycle System, a 10-step approach to telling memorable and persuasive stories. The effectiveness of his system has led to work with companies like Dell, McCormick & Company, and the U.S. Air Force. Howell has taught his applied science and bewitchery of storytelling at Arizona State University’s Executive Masters of Sustainable Leadership program, transforming students into Chief Storytelling Officers. “You have to understand the magic to cast the spell,” he proclaims in the first chapter of his recently published book, Brand Bewitchery . Howell’s other passion is music. He began writing music in the third grade. “The first live musical I experienced was Yankee Doodle Dandy , and it blew me away. From then on, I always wanted to be a producer in the entertainment business, and I got to do some of that in college,” Howell said. “I earned degrees in both communications and music composition and theory, which led me into the advertising business.” And that would lead him to Michele, his wife of 34 years. She worked at the same ad agency he joined right out of Washington State University. They have a daughter, Corbin, and sons Parker and Caedon, and have enjoyed raising their family in Arcadia. “When I was first introduced to Arcadia, I immediately wondered how I could get in there. I even love the word Arcadia.” The 59-year-old entrepreneur believes success in business is “fifty percent showing up and fifty percent following up. Do the math, and it’s an ‘all in’ proposition.” Howell’s philosophy has earned him many accolades during his career, including the prestigious “Ad Person of the Year Award” in 2010 by the American Federation of Advertising of Metro Phoenix. His ad agency, Park&Co, was also recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. When asked what advice he has for the next generation, he says, “Exactly what my dad told me… ‘just give your family your time and your love.’” No wonder his father named his childhood home the Happy H. Just give your family your time and your love.” Park Howell

Serving Arcadia/Biltmore for over 20 years Let’s Talk edwardjones.com Member SIPC Richard M Ross Financial Advisor 4350 E Camelback Rd #B100 Phoenix, AZ 85018 602-955-7654 What’s Your Financial Strategy Moving Forward? 23 JULY 2020 By Angela Copeland One of the hardest parts of the job interview process is answering the question: “How much do you make?” The question typically comes up in the first screening call with a human resources recruiter. It is also asked on online job applications. Answering the question “how much do you make” or “how much do you want to make” can put you at a disadvantage as a job seeker. Sites like Glassdoor have shown us that there is a vast range of salaries offered for roles. Wages aren’t standardized across industries or even within companies. If your answer to this question is off by any amount at all, you can be eliminated from consideration. In other words, the company has a pay range in mind. If you don’t correctly guess a number in that range, you’re out. If you’re too low, they may consider you to be underqualified; too high and they’ll assume you’d say no to an offer. If you’re inside of the range, but on the low end, you likely will be paid on the low end if they hire you. If you ask a recruiter why they need to know this information, they’ll tell you they want to learn if you’re in the company’s budget. However, companies know their salary ranges, and they ought to share those numbers and allow the job seeker to determine if it’s a fit. The good news is that salary laws are evolving. In several states and cities, companies can no longer ask for salary history. In California, if you’re in a job interview and ask for the pay range, the employer must share it with you. Beginning in October, Maryland is going to join this trend. The legislature passed HB123 that keeps employers from asking for your pay history – verbally, in writing or by any other means. Also, if the job applicant requests the pay range for the job, the employer must provide it. Knowing the pay rate for a position shouldn’t be a secret game that you need to know the rules of. Plus, as a job applicant, asking a company for this information shouldn’t be viewed negatively. On top of that, I’ve found many companies aren’t aware of the rules. Even in states where the laws are apparent, the company still asks these questions. That puts the job seeker in a very awkward position. If you’re currently looking for a job, research the salary history rules in your area. No matter what they are, check out the company’s salary data on Glassdoor, Indeed and LinkedIn. This will help prepare you for anything. — Angela Copeland is a career expert and founder of Copeland Coaching. She can be reached at copelandcoaching.com. When they bring up pay CAREER CORNER