Arcadia News — award winning neighborhood news since 1993
June 2017
June 2017, page 39

HOW THE IS MADE After our team finishes the production process, we upload the paper to the printer: 1. The printer processes the files, creating four plates for each page using their laser-etched computer-to-plate processor. The process is light-sensitive, hence the dark-room-like lighting. 2. Our printer has one of the most advanced presses in the Southwest. 3. Computers control the ink and color quality, but only under the watchful eye of the press operators. 4. There are multiple checkpoints and numerous professionals who help maintain the quality of our award-winning paper. 5. Copies of the paper are bundled together and loaded onto pallets for delivery to the main offices of the US Postal Service, and the Arcadia News . Each month, the printer churns out upwards of 1.3 million pages for the Arcadia News (60-68 pages multiplied by 20,000 copies)! See “ Arcadia News by the Numbers” on pages 40-41 for more fun stats. 1 2 3 4 5 PRINTING

HOW THE IS MADE DISTRIBUTION After our printer bundles up 20,000 copies of the paper, it’s time to deliver the new issue to our readers. The Arcadia News partners with the US Postal Service to hand-deliver our paper to more than 13,000 households in the Arcadia / Biltmore / Paradise Valley and Scottsdale areas. For the remaining 7,000 copies, we have our own in-house distribution team. Bob Bruns is our distribution manager, responsible for filling and maintaining nearly 100 locations each month. Bob leads a team of family members from in- laws to grandkids, who all pitch in and help with our family-owned newspaper. Some of our busiest racks are at the Phoenix Public Library branches, but we distribute to car washes, restaurants, coffee shops, medical offices, art galleries and many other places. Bob retired from corporate America many years ago, but he loves to stay active, so a part-time job with his family was a welcomed position. As the head of the distribution department, his duties include visiting locations throughout the month, ensuring papers are neat and orderly and available for pickup. THANK YOU FOR READING THE ARCADIA NEWS! manager, responsible for filling and maintaining nearly 100 locations each month. Bob leads a team of family members from in- laws to grandkids, who all Some of our busiest racks are at the Phoenix Public Library branches, but we distribute to car washes, restaurants, coffee shops, medical offices, art galleries and many other places. corporate America many years ago, but he loves to stay active, so a part-time job with his family was a welcomed position. As the head of the distribution department, his duties include visiting locations throughout the month, ensuring papers are neat and orderly and available for pickup. In our coverage area, more than 150 postal carriers hand-deliver our paper directly to 13,000 select homes from 20th Street to 68th Street, and Thomas Road to Lincoln Drive. Bob loves getting assistance from his grandsons, Carter and Noah, who help out during the weekends and summertime. For the boys, some of their favorite racks to fill include food-based locations like Bosa Donuts (vanilla crème-filled donuts) and The Water Connection (shaved ice in the summertime).