Arcadia News — award winning neighborhood news since 1993
June 2017
June 2017, page 36

Publisher’s note: Each of my sons used to watch a DVD series called Mighty Machines nearly every day. Each of the 10-minute segments covered the processes of everyday activities, like firefighters and EMTs, road workers and recycle facilities. My boys would sit on the couch transfixed, listening to the narrator who brought the people and machines to life with his quirky voice. One show featured a daily newspaper with 25-foot tall printing presses that cranked out thousands of papers an hour. Dozens of pressmen and paper handlers zoomed around, operating everything from a razor-sharp paper cutter to a nimble forklift. That show was the impetus for this idea. We thought it would be fun to give everyone a glimpse of what it’s like to work at the Arcadia News , and what goes into creating each monthly edition. Hundreds of man and woman hours go into each issue, with just four of us handling the bulk of the load. We also have several freelance reporters and writers who provide us with our stories and news, but we do more with four of us than many papers do with a dozen staff. Each one of us has our special abilities/ superpowers and our printer does an excellent job of making us look good. I’m proud of all our people and am always impressed when each issue arrives in my mailbox – it’s so fulfilling to see a tangible product that that is a result of our team’s dedicated efforts. Here’s how it all comes together: HOW THE IS MADE Andrea Barkley Sara Lemons Vaules Katie Mayer Maxwell Bechtoldt Laura Stoddard Kaylee Sumpter Elaina Verhoff Rachael Bouley Laura Cafiso Michelle Donati-Grayman Megan Forrester Mallory Gleich Ian Kraft My boys would sit on the couch transfixed, paper handlers zoomed around, operating everything from a razor-sharp paper cutter to a nimble forklift. That show was the impetus for this PUBLISHER GREG BRUNS, Publisher At some print publishing companies, publisher is the position at the top of the tier. ‘The boss’ or ‘the overseer’ would be accurate similes. At the Arcadia News , the job title of publisher means ‘owner’ and ‘boss’ at the same time. Greg is a hands-on owner, participating with the team in all steps of each monthly issue. He also maintains the company’s finances, ensuring day-to-day and future goals are set and met. Like the rest of the team, most of Greg’s day is spent on a computer, tablet or cell phone. Some of the owner’s responsibilities include establishing relationships with vendors, customers and other business people and leaders in the community. As with any entrepreneur, most of Greg’s duties distill down to running the business, working with the team leaders in editorial, advertising sales and design. But all owners diversify, and one day you may find Greg cleaning the restroom or pulling weeds and the next day shooting photos at an Arcadia High School football game. As an award-winning photographer and designer, Greg’s favorite part is when he gets to shoot photos and work (i.e. play) in Adobe Photoshop and Lightroom. Greg’s roots at the newspaper include writing, photography, ad sales, ad design and graphic design. STORIES & NEWS photography, ad sales, ad design and graphic design. and graphic design. NICK SMITH, Lead Editor Ideas for stories that appear in the Arcadia News come from a wide variety of sources. Whether it’s hearing about a story through the grapevine, attending a local restaurant, or having a resident contact us, there’s never just one way that a story idea comes to us. Each month starts with a pre- production meeting for Lead Editor Nick Smith and the editorial team. Each idea is discussed by the team and eventually, a final story list is put together for the month. Once the list is agreed upon, Nick assigns each story to a reporter. Each reporter is responsible for gathering information, interviewing sources, helping to obtain or take photos, and writing their story. After the story is turned in, Nick spends several days editing each piece before it is ready for design/production. Once the stories have gone through the design process, the real fun begins. The entire issue is printed out page-by- page, and laid out all over the Arcadia News office. Nick and the rest of the editorial team spend several days looking over every single inch of the paper to try and make sure there aren’t any errors. Finally, the paper is (hopefully) error- free and ready to go. But there’s no time to rest, as it’s already time for next month’s meeting! OUR WRITERS

HOW THE IS MADE ADVERTISING IS MADE RONI MIER, Sales Director Readers may be surprised to hear that the ratio of ads to editorial in the Arcadia News is 65:35. Ads are a core part of the paper, as they help keep the lights on and inform the community. In fact, we have had many readers tell us that the first thing they look at when they get their Arcadia News is the ads! Roni Mier handles the advertising department, working with customers placing everything from full page ads to classifieds, online ads and custom inserts. For those looking to sit down and talk through an ad concept, Roni is the one to go to. She collaborates with designer Gabe Turner to help provide ideas and information for print and online ads, interfacing with customers and presenting ads for their review and approval. Roni also manages the advertisers’ online ads at arcadianews.com, and helps to ensure that we are meeting deadlines. If you’ve ever walked in to the Arcadia News office, chances are you’ve already met Roni. She provides customer service to advertisers and readers who call, stop by or contact us by email. Roni also evaluates sponsorships and helps to implement our participation at community events. DESIGN GABE TURNER, Designer One of the aspects of the Arcadia News that we are most proud of, is the design. This is where Gabe Turner comes in. Gabe is an award-winning designer who goes into overdrive during production week at the end of every month. Gabe spends the weeks leading up to production working with the editorial and the advertising departments, meeting with Roni and Nick so he knows exactly what will be featured in that month’s edition. He creates a template in Adobe InDesign and fills it with spaces for the stories, laying them out based on their size and category. He surrounds the stories and fills in gaps with the advertisements. Gabe works with Adobe Photoshop, ensuring every photo is color balanced and looks the best it possibly can when printed on newspaper. Once Gabe has all the stories and ads, he lays out the entire paper, making sure every piece is in its proper place in the template. After he is finished with the layout, Gabe prints the proofs, so Nick and the team can begin proofing and editing. During this stage, Gabe works carefully with the team, to ensure every correction has been made. Once the corrections are double-checked and approved, Gabe sends the final pages to the printer, who will then send one last proof back to the Arcadia News team for one final check. Once that has been approved, the printing process begins. 602.265.0533 www.merrymaids.com M  S We don’t cut corners — We clean them. • Arcadia-owned and operated • Satisfaction guaranteed • Background-checked • Drug-screened teams • Equipment, supplies provided • Free in-home estimates Mention this ad for $30 OFF! your first cleaning of 3+ hours Dependable Divas, LLC 480.518.7992 Dependable-Divas.com Home O rganizers Home Organizers Organize Declutter Simplify Unpack & more! Life is too short to be overwhelmed! ULTIMATE TREE AND YARD WORK Organic Arborist - Serious about Green 602-777-6635 East Valley/Scottsdale www.treeservice-phoenix.com Tree Specialists • Proper Pruning • Removals • Cabling • Deep Root Feeding • Queen Palm Specialist • Consulting • Sick Tree & Plant Health Specialist 15 years experience in the Valley A and P Painting Established in 1970 F Family owned & operated Three generations to serve you 602-502-0900 www.AandPpainting.com Painting Specialists • Residential custom painting – indoor and outdoor • Stucco and drywall repair • Wood replacement and more • Fast, efficient service • Pride in our work ROC #214967 • ROC #220868 Structural Masonry & Concrete Foundation 602.725.5169 David Carrillo • david@fandsmasonry www.fandsmasonry.com M asonry/C oncrete • 20 years experience • Basements and elevator shafts • Demolition and removal • Add-ons and new builds ArCADiA BAseD / FAmily owneD roC #172071 A+ We have the experience and knowledge to get the job done! Arcadia Roofing Focus on Quality Honest and Trustworthy Professional service Family operated company 25 years of roofing experience 602.840.ROOF (7663) www.arcadiaroofingaz.com Ro ofing ROC #K42-234021 Is your house ready for a makeover? Building your dream house? We can help! 602-667-3667 Phoenix www.liwindow.com Wind ows/D o ors • Replacement windows • New Construction windows • Multi-Slide – Bi-folding doors • Entry, French and Patio doors • Barn doors & Hardware • Interior Doors and Trim • Window coverings and shutters Stop by our showroom: 3545 E. Indian School Road ROC #179513 ARCADIA ROOFING For Quality & Excellence PROMPT, QUALITY AND PROFESSIONAL SERVICE SINCE 1978 • Locks Rekeyed • Commercial Locks • Deadbolts • Auto Locks, Keys & Transponders • Safes • Security Products 602.956.7299 3942 E. Campbell, Phoenix AZ 85018 After hours call 602.956.7299 L o cksmith ROC# 289851 THIS SPACE AVAILABLE RATES are as low as $145 per month. Reach 50,000 potential customers in Arcadia, Biltmore and Paradise Valley area. This is a prime opportunity to pick up a premium space in the Arcadia News Home Services Guide. Arcadia News readers are loyal to local businesses but they need to see your ad to find you! HURRY - these spaces don’t come up often! Contact Roni for details: roni@arcadianews.com or 602-840-6379 Accurate Estimating was formed in 1994 to service general contractors and homeowners with the following services: • Site evaluation and As-builts • Professional designs • City-ready blueprints • Construction Estimating • Obtain city permits, variances and alley abandonments Call now for your free evaluation! Home D esigner - Blueprints 602.577.5005 accurest@cox.net A+ Accurate Estimating Services, LLC. MUSCULAR MOVING MEN & STORAGE At Muscular Men Moving, we will treat you with professionalism and respect during all of the steps of your next move. Call us today! • Local & Long Distance Service • Air Cooled Storage • Packing & Crating • Uniformed & Trained Crew • EST 2008 - Licensed, Bonded, Insured • A+ Rating BBB Moving Specialists 602.923.6400 www.MuscularMovingMen.com Steven’s Plumbing has been providing Phoenix homeowners top quality plumbing service for more than 30 years. We can help with any plumbing problem, large or small. P lumbing 602.273.7473 www. stevensplumbingac.com ROC #309492 — ROC # 309481 • RePiping • Reroutes • Leak detection • Slab leak repair • Garbage disposals • Water heaters • Water treatment Call today and ask about our discount offers. Since 1974, R&R Refrigeration has been providing quality comfort services to families like yours. We continue to strive for excellence in heating, cooling, and customer satisfaction. • Heating and cooling repairs • Maintenance • New system installs • Authorized Trane dealer Call us today and ask about our specials. Heating and Air C onditioning 602.942.8996 www.randrrefrigeration.com ROC # 276011 I’ll do your homework. Painting • Concrete/Patios/Sidewalks Toilet Install and Repair • Garbage Disposal Replacement and Repair • Window Coverings • Picture/Artwork Hanging Ceiling Fan Install and Repair • Faucet Install and Repair • Drywall Repair AND MUCH, MUCH MORE! 602.694.0999 www.timthetoolman.biz Handyman Commercial ROC #271739 • Residential ROC #271740 ARCAD A NEWS JUNE 2017 a directory of local businesses HANDYMAN LOCKSMITH PAINTING SPECIALISTS TREE SPECIALISTS WINDOWS/DOORS PLUMBING ROOFING MAID SERVICES MASONRY/CONCRETE MOVING SPECIALISTS HEATING AND AIR CONDITIONING HOME DESIGNER - BLUEPRINTS HOME ORGANIZERS WANTED: Summer Vacation Photos Email Arcadia News your favorite summer vacation photos to nick@arcadianews.com . DESIGN DESIGN GABE TURNER, GABE TURNER, Designer One of the aspects of the that we are most proud of, is the design. that we are most proud of, is the design. This is where Gabe Turner comes in. This is where Gabe Turner comes in. Gabe is an award-winning designer who Gabe is an award-winning designer who goes into overdrive during production goes into overdrive during production week at the end of every month. week at the end of every month. Gabe spends the weeks leading up to production working with the editorial production working with the editorial and the advertising departments, and the advertising departments, meeting with Roni and Nick so he knows meeting with Roni and Nick so he knows exactly what will be featured in that exactly what will be featured in that