Page 22 February 2017 Tino Ferrulli tinoferrulli@gmail.com 4725 North Scottsdale Road • Scottsdale, AZ 85251 Large side doors and innovative EASY-ENTRY second-row seats welcome up to seven adults to three rows of luxury seating. A pair of sizable and sharp flat screens behind each front head restraint gives your second-row passengers a front-row seat for DVD movies, game play and more. Multiple inputs, two remotes and two DVD players let passengers enjoy themselves individually or together, with audio played via two wireless headsets. Come in today and let’s talk vacation. Easy to enter, even nicer to stay. 2017 GLS450 Cynthia Worley Designated Broker 480.330.7035 cynthia@stellarealtyAZ.com www.stellarealtyAZ.com Your Urban Lifestyle Ar yo read t ow? You can have a quality and affordable home for half the price! Call me today and we will get your search started! ½ PRICE Affordable & Quality Homes ½ PRICE Safe and Friendly Neighborhoods ½ PRICE Large Yards and Sparkling Pools ½ PRICE 10 Minutes to the Airport ½ PRICE Award Winning Schools ½ PRICE Centrally Located to Access Major Freeways By Mallory Gleich During the summer of 2016, a new smartphone game was released and within days, people around the world became obsessed. The object of Pokémon Go is to walk around your neighborhood and community and try to capture as many Pokémon as possible. The app uses the smartphone’s camera to find Pokémon characters in the real world. Once you’ve done that, you can head to different shops, businesses or local parks, and battle your Pokémon with other people. The game gained instant popularity by requiring players to get up and walk, rather than just sitting at home and playing. It is exercise and fun all in one. “My brother played Pokémon as a kid, so I had some knowledge beforehand,” said Pokémon Go player Jordyn Bledsoe. “When Pokémon Go came out, I ended up being kind of obsessed.” Pokémon Go not only benefits those who play the game, but also local businesses. Because businesses are randomly selected to become Pokémon “gyms,” where people could come and play a part of the game (and escape the summertime heat), the businesses also saw a spike in sales during the height of the game’s popularity. Some industries saw an opportunity to bring in more business. If they became a Pokéstop, that signaled to players that Pokémon are sure to be found there. Certain places offered discounts on food and drinks during the summer, as well as a place for Pokémon Go players to get out of the sun and recharge before heading off to the next Pokéstop. Venezia’s Pizzeria offered players a free large one topping pizza if they caught a Pokémon in the restaurant and shared a screenshot of it on Facebook. Not only did some businesses see a spike in sales, but it also offered great exposure and some unintended publicity and marketing. Starbucks saw a rise in sales because of their Pokéstop. People would come in, get a drink, grab a Pokémon, and continue on their way. They even had a Pokémon Frappuccino, a raspberry and blackberry blended treat. Businesses also offered bottles of water to passing Pokémon players or a place to charge their phone after a long day of catching Pokémon. Another way that businesses saw a rise in sales is because of Pokémon “lures.” As the name suggests, a lure was a way to lure Pokémon to a Pokéstop. Once players place a lure, they settle in and for around 30 minutes and are able to catch a plethora of Pokémon. “I would say there were definitely more people coming in and visiting our location,” said Emma Ledford, who works at the Starbucks at Paradise Valley Mall. Pokémon phenomenon makes business boom who play the game, but also local There are hundreds of Pokéstops around Phoenix and several in the Arcadia area. For a full map: https://goo.gl/Dq3pmg.

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