Walk in. Get Treated. Feel Better. Proud sponsor of Arcadia High School 1-877-617-4186 NextCare.com N . A r c adia Dr. Indian School N. 44th St. 48th St. Arcadia H.S. Safeway Phoenix • 85018 4730 E Indian School Rd. Open 7 Days A Week Mon-Fri: 8am-8pm Sat-Sun: 9am-5pm AZ_ArcadiaNews_Ad - 0416.indd 1 4/13/2016 11:20:40 AM Page 12 July 2016 By Riley Kissee Over the last few years, The Madison Improvement Club has become a staple in Arcadia. Known for its high-energy workouts, the establishment promotes a healthy lifestyle and combines that mentality with a bit of fun and excitement. This is ref lected in the extensive sound system and electric light display that accompanies the spin and yoga classes at The Madison. Founder Andrew Varela wanted to apply this same approach to hydration. He created a water bottle that was initially produced in jest and featured a stylish text design. The bottles have the phrase “Not Vodka” printed prominently on the side. “I wanted something that would make me want to drink water more often,” Varela said. “Something that was a conversation starter. Something people would see and think, ‘That’s funny.’ Before Not Vodka, I didn’t drink enough water. Now I want to and hopefully others that use the bottles do as well.” The water bottles were first sold at the fitness center and the response was overwhelming. People began posting about Not Vodka on social media and as word spread, even those that didn’t work out at The Madison were seeking the bottles. Given the demand for the product, Varela and his business partner Brett Kaufman saw this as an opportunity to create a separate venture. “None of the other waters on the market made me want to drink water,” Varela said. “I wanted to create something that’s never been done before. A water bottle that was fun, sexy and different from any other company.” Not Vodka has several offerings, which include a tube-shaped plastic bottle, a clear glass bottle and a durable stainless steel bottle, each available in several different colors. What’s more, Not Vodka is branding their own line of purified drinking water sourced directly from Sedona. “Right now we’re just trying to keep up,” said Varela. “We’re getting emails from Australia, Japan, Europe – all over the world. We have a dozen or so retailers carrying our bottles across the US. Soon, our bottled water will be seen at more grab-and-go locations.” As the company continues to gain momentum, one of their biggest areas they’re focusing on is charity and giving back. There are several types of charities that the company is contributing to through a portion of their sales, which include providing fresh water to people in developing nations and keeping our oceans clean. “We’re excited to be an Arizona company and hopefully another one to put on the map and contribute to the local startup scene,” Varela said. For more information about Not Vodka, visit notvodkawater.com. Not Vodka water spreads into larger market BEHIND THE BUSINESS GET INVOLVED AND GIVE BACK This summer Not Vodka has partnered with the Phoenix Rescue Mission to give water to those in need. “With temps over 115 degrees, we want everyone to get out there and give,” said Andrew Varela, CEO of Not Vodka. Not Vodka wants everyone to help, and they are making it easy for anyone that wants to participate: 1. Email charity@notvodka.com to schedule a water pickup at their office. Not Vodka will donate bottled water to you and your friends/business. They want you and your team to hit the streets and give water to those who need it most. 2. Buy bottled water and donate to Phoenix Rescue Mission. Visit phoenixrescuemission.org to find drop-off locations and more information about their needs.

The Best In Arcadia Real Estate Robert Joffe 602.989.8300 TheJoffeGroup.com robert@thejoffegroup.com LAUNCH REAL ESTATE $850,000 4145 East Wilshire 5 bedrooms, 4 baths, 3,686 square feet $775,000 4201 North 42nd Place 4 bedrooms, 3 baths, 2,934 square feet $749,000 3619 East Elm 3 bedrooms, 2 baths, 2,100 square feet $897,000 6038 East Calle Del Paisano 4 bedrooms, 3 baths, 3,007 square feet COMING SOON $749,000 4233 East Calle Tuberia 4 bedrooms, 4 baths, 2,946 square feet $879,000 4557 East Calle Tuberia 4 bedrooms, 3 baths, 2,746 square feet SALE PENDING JUST SOLD $775,000 5301 North 46th Street Camelback Canyon Lot $715,000 4201 North 33rd Place 3 bedrooms, 3 baths, 2,543 square feet $619,000 4821 East Mitchell Drive 4 bedrooms, 3 baths, 2,497 square feet $615,000 3844 North 48th Place 3 bedrooms, 3 baths, 2,371 square feet $629,000 4605 East Glenrosa 3 bedrooms, 3 baths, 2,250 square feet JUST SOLD $699,000 4043 East Weldon 3 bedrooms, 3 baths, 2,900 square feet NEW LISTING NEW LISTING $415,000 4219 East Pinchot 3 bedrooms, 2 baths, 1,473 square feet JUST SOLD COMING SOON NEW LISTING JUST SOLD SALE PENDING $350,000 3143 N. 50th Place 3 bedrooms, 2 baths, 2,027 square feet NEW LISTING $1,095,000/$4,500/mo 4221 North 57th Place 4 bedrooms, 3 baths, 2,757 square feet FOR SALE OR LEASE $986,000 6196 East Calle Camelia 5 bedrooms, 4 baths, 3,746 square feet SALE PENDING $820,000 4002 North 54th Court 3 bedrooms, 2 baths, 2,217 square feet $619,000 3421 North 43rd Place 4 bedrooms, 3 baths 2,018 square feet NEW LISTING