Page 50 April 2014 Locally owned stores, casual eateries attract shoppers “The UNION shops had an appeal that I don’t think a lot of the malls have,” Pfaff said. “It has more of a local feel to it, more of a community atmosphere…you didn’t feel lost with all the big retailers.” Greg Eveloff, who owns The Clotherie at Biltmore Fashion Park and has been located at the mall for 34 years, opened two new clothing stores – men’s store Bonafide Goods and women’s active wear store R & R Surplus – in November 2012 at the mall’s UNION shopping area. “The environment at UNION is really good and they are all owned by Arizona residents,” Eveloff said. “I’m a big believer in Biltmore Fashion Park and I think this is one of the best locations you can find in the state…I believe in it and I want to support it.” Steve Rosenstein, who designs and produces the clothes for sale in R & R Surplus, said more of his products sell at Eveloff’s UNION store than in any of the other 250 stores nationwide that sell his clothing. “It has sort of a different vibe going on,” Rosenstein said of UNION. “The biggest challenge will be to find more dynamic merchants…who have the staying power.” Rosenstein said he hopes UNION will attract some additional and more unique eateries as well. Shopper Kiku Addelson, of Phoenix, recently browsed UNION for the first time, along with her husband. Addelson said she didn’t know the special section existed at the mall. “It’s very boutique and I like that they’re all local and in such a small space,” Addelson said. “I think it’s always good to support the more organic, local businesses.” Continued on page 52 before after 'RQ·WVHWWOHIRUROGVSDFH 0DNHLWQHZVSDFH Call Us About Free Design Consultation. QHZVSDFHGHVLJQQHW | 602.463.6064 By Katie Mayer Nestled in a cozy hallway between Stingray Sushi and Seasons 52 at Biltmore Fashion Park is a unique and contemporary cluster of locally owned stores and casual eateries with an urban vibe typically found in shopping areas throughout Chicago or San Francisco. Called UNION, this boutique-style section of the mall provides a secluded area for shoppers to enjoy a fresh-made juice, purchase natural cosmetics, peruse modern clothing and unique bicycles, and feast on everything from a delicate cake to a savory hot dog – and they can even bring Fido along to this pet friendly area too. UNION, which first opened in November 2012 and continues to evolve, “was designed to be an incubator for smaller local businesses and provide them the opportunity to have a presence at Biltmore Fashion Park,” said Devon Hoffman, senior marketing manager for Macerich. Each retail space is small – 200 to 500 square feet – and was designed with shorter leases in mind to make the start- up costs of opening a retail business more affordable, Hoffman said. The most recent businesses to open their doors at UNION are Mae & Marie, a mommy-and-me concept from Amy Inc. and Short Leash Hot Dogs. A third store is scheduled to open in April, but its name has not yet been announced. UNION also holds regular events including music by AZ DJ Co. from 4 p.m. to 7 p.m. every Saturday through May 31. In February, the mall held a series of UNION Bazaar Trunk shows, where retailers displayed special items and had designers on hand to interact with customers. Hoffman said more events are scheduled for spring and summer. One business at UNION, Juicd Life, features a clean white contemporary health bar serving made-to-order and bottled fresh juices containing one to seven pounds of organic and locally sourced produce per serving. Juicd Life CEO Dore Pfaff said he selected UNION for the location of his first store, which opened January 24, because it was a high profile location and a high volume area with a unique feel. A variety of produts are offered at UNION.

** Membership at The Arizona Country Club is by invitation only. ** For Membership Information, contact David Stocke today at 480-889-1504 or membership@azcountryclub.com MORE than just a Premier Golf Club • Proprietary, Intermediate, Young Executive, Associate, Sports and Spa-Social memberships. • Brand new Ballroom with floor to ceiling invisible glass walls, vaulted wood ceilings, cozy fireplace and spectacular views of Camelback Mountain. • New world-class Tennis Center with eight U.S. Open series hard courts, six courts feature premium lighting and brand new patio furniture. • Join our popular Sports Membership (non-golf) for your family to enjoy all the Club has to offer: Tennis, Fitness, Swim, Spa, Dining, Social Events, Kidzona Game Room and Club 5 Under childcare. • State-of-the-art Fitness Center: 22 cardio machines iphone and ipod compatible, Hampton Series free weights, two motion studio rooms, Pilates Reformer & Cadillac equipment and over 80+ fitness classes per month! • Olympic size pool with 8 lap lanes & open swim area. Full size outdoor Basketball Court, Kids Sport Court, Swim Team & Summer Camps. • KidZona Game Room featuring three Xbox Kinect stations, Basketball, Board Games, Foosball, Ping Pong, Air Hockey and Shuffleboard, plus weekly activities and events. GOLF • TENNIS • FITNESS • AQUATICS • THE SPA • DINING • KIDS GAME ROOM MORE than just a Premier Golf Club GOLF • TENNIS • FITNESS • AQUATICS • THE SPA • DINING • KIDS GAME ROOM this is how we do fun! . WWW.AZCOUNTRYCLUB.COM • 5668 E. ORANGE BLOSSOM L ANE, PHOENIX, AZ 85018